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Introduction

I am a talented professional adept in taking products and services to new professional and successful levels through the development of consumer driven and effective brand images which improve business bottom line and propel company offerings to the top.

— Key Qualifications —

  • Marketing professional with a strong record of exemplary writing and editing experience, both online and in print. Skilled in writing creative copy for catalogs and brochures, newsletter articles, and a variety of business materials.

  • Strategic thinker with extensive client-facing experience who can tailor a campaign to deliver high results to clients.

  • Respected leader of creative teams, multimedia divisions, and corporate communications departments.

  • Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

  • Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

  • Creative designer with a high proficiency in Adobe Creative Cloud.


Education

Utah State University
Masters of Social Work
Graduation Date: 2020

 

Utah State University
Bachelor of Science 
Major: English
Minor: Business


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Creative Director

Dandelion Drifts, LLC
2017 to present

As Creative Director for Dandelion Drifts, LLC, I am responsible for the business from top to bottom. Dandelion Drifts is a full-service marketing agency and offers many discounts to important services like reputation management, digital ads, email marketing, and graphic design.


Writer, Communicator, Marketer, Designer, Editor

FREELANCE, SELF-EMPLOYED
2010 TO PRESENT

Working on a contract basis, I have been responsible for editing books, writing articles, providing marketing advice and plans, managing events, and the design of resumes, logos, brochures, invitations, and websites.

My skills and experience in communications, grammar, public relations, design, and marketing provide me with the opportunity to help those I work for to communicate who they are, what they do, and why they do it.


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Marketing Manager

CACHE VALLEY REGION
INTERMOUNTAIN HEALTHCARE
2014-2017

The marketing manager is responsible for promoting the physicians and clinics within the Cache Valley region. Specific tasks include: 

  • Develops and implements regional marketing plan and strategy.
  • Coordinates marketing events for all new physicians and APC recruits.
  • Works with central office e-Business and Communications departments to implement web-based strategies.
  • Markets new services in assigned region (diagnostic imaging, etc.)
  • Promotes Intermountain Medical Group at community events.
  • Works with Clinic Managers to implement site-specific marketing strategies.
  • Coordinates with SelectHealth to increase awareness of services; attends open enrollment meetings.
  • Manages Guest Services Coordinators.
  • Acts as a liaison to link WorkMed provider services with InstaCare processes and physicians.
  • Coordinates marketing and promotions of Clinical Services (Pharmacy and Physical Therapy).
  • Builds relationships with newspaper editors and staff for ongoing media coverage.
  • Actively participates in quality improvement initiatives (i.e. CQI, TQM, Lean, 100% participation, etc.).

Communications Specialist

Cache Valley Region
Intermountain Healthcare
2011-2014

The communications specialist is responsible for promoting the physicians and clinics within the Cache Valley region. Specific tasks include: 

  • Creates and implements marketing plans for all key departments/service lines within the Medical Group.
  • Coordinates production for and writes all localized Medical Group publications, including phone book ads.
  • Works with clinic managers to develop plans for timely updating of website materials.
  • Serves as an expert on social media and the implementation of that within the region, under the guidelines of Intermountain Healthcare.
  • Completes layout and design of the majority of the print materials within the region.
  • Proactively determines communication needs; plans and recommends communication strategies and improvements;
  • Coordinates and manages marketing/community events.
  • Develops relationships with newspaper editors and staff for ongoing media coverage.
  • Regularly suggests new strategies to improve marketing and communication in assigned areas.
  • Markets the Workmed service line to local businesses. Calls on customers in the Workmed service line.
  • Becomes an expert on the Workmed industry relative to the Medical Group.
  • Work with Selecthealth to increase awareness of services; attend open enrollment meetings as requested.

Assistant Director of Advancement

Caine College of the Arts
Utah State University
2010-2011

This position consists of development and fundraising work for the Caine College of the Arts, specifically for the Nora Eccles Harrison Museum of Art. I also organized and wrote grants for all departments with the Caine College of the Arts.


Marketing Director and Box Office Manager

Caine College of the Arts
Utah State University
2008-2010

As the marketing director for the Caine College of the Arts, I was responsible for all department and Old Lyric Repertory Company marketing. This marketing included events such as gallery displays, plays and musicals, and visiting artists.

As the box office manager, I was responsible for coordinating all front-of-house personnel for events held in the Chase Fine Arts Center, the Performance Hall, and the Lyric Theatre. I was also responsible for creating the event in our online ticketing system.


Assistant to the Dean

College of Humanities, Arts, & Social Sciences
Utah State University
2003-2008

I worked directly with the dean of the College of Humanities, Arts, & Social Sciences, Gary Kiger. In addition to managing and overseeing the Dean's Office and its staff assistants, I was also responsible for events, marketing, promotion and tenure, budget development, and faculty and staff tracking.


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Staff Assistant

Department of Political Science (1996-2003)
Department of History (1993-1996)
Liberal Arts & Sciences Program (1993-1996)
College of Humanities, Arts, & Social Sciences
Utah State University

These two positions are closely related. In both locations, I assisted the department head and faculty as needed, providing general office support as needed, assisted with arrangements for events, coordinated annual leave for department members, provided coverage in main office, assist with travel including travel authorizations and arrangements, manage prospect student follow-up and tracking, and assist graduate program director as needed.